Technology, systems
and clarity for SMEs.

I'm Craig Shaw — a consultant, builder, and writer based in Western Australia. I help small and medium businesses work smarter with better data, workflows, and tools.

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How I help

Practical expertise across sales operations, data, marketing, and business systems.

Sales & Data Workflows

Data extraction, analysis pipelines, and CRM workflows that turn raw numbers into decisions.

Marketing & Content

Video, web content, and campaign workflows — from creation to distribution and measurement.

ERP & Systems

ERP improvement, migration planning, and system integrations for businesses outgrowing their tools.

Organisational Design

Process documentation, role clarity, and operational structure that scales with your team.

Ag & Farm Data

Agricultural business data integrations, reporting dashboards, and industry-specific analytics.

Web & App Development

Custom web applications, dashboards, and digital tools built with modern frameworks.

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Recent writing

Thoughts on business, technology, and the things I'm learning.

Portfolio

Material sheet example

Material Sheet Numbering convention? 1.13 means NBS#1 node 13. Use comments to hide from exports/publishing? Export to PDF, markdown via Text, ePub and to…

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ChatGPT: A 30 Year History | How Neural Networks Learned to Talk

Metadata Author: Art of the Problem Category: video URL: https://www.youtube.com/watch?v=OFS90-FX6pg&list=PLMTyXBPQmKICil_O1E-_AXSRVeBfXucg_&index=172 Highlights units and then the state units were connected to the middle of the…

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Let's work together

Whether you need a fresh set of eyes on your processes or hands-on help building something new, I'd like to hear about it.

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